How important is Link Popularity?
The majority of search engines rank your web pages according to the amount of links that target your website. Google uses link popularity as the most important factor in ranking sites; other search engines such as HotBot, Alta Vista, MSN and Inktomi also use link popularity in their formulas. The truth is that all major search engines will eventually use link popularity; therefore it is beneficial to monitor and improve your link popularity.  High link popularity is important to achieve top ranking on search engines.

What are META Tags and why are they important?
META Tags are hidden text placed in the HEAD section of your HTML page that are used by most major search engines to index your site based on your keywords and descriptions.  It is very important to use META Tags as well as a good TITLE if you expect to be found in most search engines. Note that META Tags are not the only thing search engines will look at when ranking your site; also, some search engines will ignore META Tags completely. Most search engines will also index your body text.

How often should I submit my website to the search engines?
As 85% of Internet traffic is generated by search engines, submitting your website to all major Search Engines (like Yahoo, Google) is the most effective way to promote your website on the Internet.  In order to maintain a high ranking for your chosen keyword or keyword phrase it is essential to regularly submit your site details to these web directories and engines. The actual registration process can be deceptively simple but time consuming, especially if done on a regular basis. We submit your website to 1,000’s of major Search Engines.  Keep in mind that some engines (Alta Aista, DMOZ) do not accept auto-submission, so although you might be tempted to use an automated service for this, you should realize that these often do not work.  The importance of regularly scheduled submissions cannot be overlooked. 

How does “natural” or “organic” optimization different from other search engine programs?
Natural results attract the majority of Internet search click-throughs - up to 80%, depending on the vertical market and type of search. There are billions of web pages that exist on the Internet; only a small percentage will appear on the first page of the natural search results. Those that do make the most qualified connection with their target audience and beat out their competition. Natural Search Optimization (NSO) ensures that web content achieves the maximum visibility for its most relevant keywords and phrases across the leading search engines. Natural search results appear as the main body of listings in major search engines, distinct from the advertising that is labeled as "paid," "featured," or "sponsored." Search engines create natural results by crawling the web, sending "spiders" out to follow the billions of links and find new and updated pages.