Talent Acquisition Strategies for Indian Multinationals

Explore effective talent acquisition strategies tailored for Indian multinationals. From campus recruitment to employee referral programs, discover methods to attract and retain top talent in the competitive Indian market.
talent acquisition strategies for indian multinationals
Written by
Ontop Team

In today's competitive business landscape, talent acquisition has become a critical function for Indian multinationals looking to stay ahead in the market. With the increasing demand for skilled professionals and intense competition for top talent, it is essential for organizations to adopt effective talent acquisition strategies tailored to the Indian market.

Campus Recruitment

One of the most popular talent acquisition strategies for Indian multinationals is campus recruitment. Many companies partner with universities and colleges to identify and attract top talent directly from campuses. By participating in job fairs, conducting campus placements, and offering internships, companies can build a pipeline of talented individuals who are eager to join the workforce. This strategy allows organizations to tap into the fresh talent pool and groom them according to their specific needs.

Employee Referral Programs

Another effective talent acquisition strategy is the implementation of employee referral programs. Indian multinationals have realized the power of employee referrals in finding quality candidates. Employees who refer qualified candidates not only bring in potential hires but also become brand ambassadors for the organization. By offering incentives or rewards for successful referrals, companies can encourage their employees to actively participate in the recruitment process and help in attracting top talent.

Online Job Portals and Social Media

To enhance their talent acquisition efforts, Indian multinationals also make use of online job portals and social media platforms. These platforms allow organizations to reach a wider audience and increase their visibility among potential candidates. Job portals like Naukri, Monster, and LinkedIn are widely used by Indian multinationals to advertise job openings and connect with passive candidates. Social media platforms like Facebook and Twitter are also leveraged to showcase the organization's culture and attract talent who align with their values.

Employer Branding

Apart from these strategies, Indian multinationals are increasingly focusing on employer branding. Building a strong employer brand helps in attracting and retaining top talent. Multinationals invest in creating a positive work environment, offer competitive compensation packages, and emphasize work-life balance to position themselves as employers of choice. By showcasing their unique employee value proposition, companies can differentiate themselves from their competitors and attract top talent.


In addition to the above strategies, Indian multinationals are also exploring innovative ways to attract talent. This includes leveraging technology for talent acquisition, implementing data-driven recruitment strategies, and investing in continuous learning and development programs.

In conclusion, talent acquisition in India is a challenging task for multinationals. However, by adopting effective strategies such as campus recruitment, employee referral programs, online job portals, and employer branding, Indian multinationals can attract and retain top talent in the competitive Indian market. It is important for organizations to stay updated with the latest trends and continually evolve their talent acquisition strategies to stay ahead in the game.